Harnessing the Spirit

I pulled inspiration from Brown-Forman's 2014 annual report and the company's proud Kentucky heritage, when GroupM Studio stepped in to help Maxus's new business team on Brown-Forman's Global Media AOR Pitch. We worked closely with Maxus to elevate the level of pitch, shaping not only the content but also the way it was presented. For this RFP, we reworked the team bios to include custom cocktail recipes featuring their favorite Brown-Forman brands and reshot many of the key leadership's headshots in a bar. 

Finally, we helped the Maxus new business team source a high-end printer that was able to work with the quick turnaround without sacrificing quality. 

Lauren Kosteski